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Lipstick is essential to any woman’s makeup routine, and for good reason. Wearing lipstick doesn’t just complete your look, but it also changes your mood in an instant. This is why it’s also not surprising that the lipstick market is already a billion-dollar industry that continues to conquer the global arena.
But with that demand also comes the tough competition for lipstick brands. And if you’re just starting out, you know that finding a reliable lipstick manufacturer is just the first step to building your brand. In fact, it’s what makes up your lipstick that truly defines it. But what truly sets a great lipstick apart?
Good texture
A lot of business owners think that color is the most important element of a good lipstick product. But if you do your research, it’s actually the texture that really makes a difference. There are different textures for you to choose from depending on the kind of lipstick that you’d like to sell. Matte texture is great if you want versatility since it can go from day to night. Glossy texture is ideal for customers who enjoy attending events and parties. Creamy and satin textures offer the best of both worlds, so they’re more versatile options for picky customers.
Good formulation
The Food and Drug Administration (FDA) has strict regulations on creating makeup products including lipsticks. So if you’re creating your own product, make sure that it has the right formulation and meets FDA standards. There are many things that you have to consider in formulating your lipstick. For one, you have to choose between a bullet or liquid lipstick depending on your target market. You can also do both if you choose to give your customers more options.
A good stain is also very important since it can mean the difference between your product and the competition. Make sure that the formula offers the right color to the lips while still keeping it lightweight. Of course, it’s also essential to create a product that’s hydrating to the lips, especially now that more customers prefer makeup products that also double as skincare.
Naturally, you have to pay attention to quality at all times. Aside from the usual elements like texture and pigmentation, it would also help to include some hero ingredients in your product like jojoba oil, shea butter and even hyaluronic acid. These ingredients will make your lipstick more attractive to customers since they can enjoy not just its color but also the benefits it offers to their lips.
To make this all possible, you need to find a manufacturer that can turn the formulation you choose into a product you can be proud of. If you still haven’t found the right partner, don’t worry—MPlus Cosmetics is here to help. Simply share your needs with us, and we’ll develop a lipstick formulation ready to carry your brand and reach your target market. Get in touch with us today!
