Sky Bloom IT
Big industry names are making headlines for the success of their billion-dollar businesses. These celebrities have learned the lesson of personal branding and have translated it into their own brands. Not only have they taken the business world by storm, but they have also launched products, created identities, and built empires.
Just by the fonts they chose or the brand colors and packaging they use, these celebrities show us how design and storytelling can make or break your business. So whether it is the minimal earthy tones or the energy behind the Prime logo, branding is why these companies are reeling in billions of dollars!
Let’s see which celebrities have used their exposure and experience to build brands with the right branding:
Fenty Beauty
| Fenty Beauty Fact Sheet | |
| Founder | Rihanna |
| Established | 2017 |
| Core Product | Makeup & Skincare |
| Brand Focus | Inclusivity, Modernity, Boldness |
Rihanna launched Fenty Beauty in 2017, and every part of the brand and its messaging is a
lesson in representation. Visually, the brand is sleek and modern. The wordmark logo is simple but a striking mark. The brand name is written in all caps sans-serif with a reversed N, adding a slightly rebellious attitude.
Moreover, Fenty uses geometric shapes like hexagons and octagons, along with matte finishes and metallic accents, that make the brand and the product inside stand out. Every bit of Fenty Beauty’s packaging is bold, inclusive, and exactly what Rihanna stands for.
SKIMS
| SKIMS Fact Sheet | |
| Founder | Kim Kardashian |
| Established | 2019 |
| Core Product | Shapewear, Underwear, & Loungewear |
| Brand Focus | Inclusivity, Body Positivity, Comfort |
Kim Kardashian is known for her hourglass figure. Using her personal brand and its USP, she has successfully made it into a multi-billion-dollar business. The SKIMS brand is unlike any other shapewear brand as it goes beyond a handful of colors and size options. Understanding the needs of her audience, Kim is able to include a wide range of shades that celebrate all types of bodies.
As for the branding, Kim didn’t go over the top as she does with her red-carpet looks. It’s simple but sensual, and using a clean and modern font adds a more premium vibe to the brand. Natural color palettes in her designs and branding have proven to get her brand the attention it deserves as it promises a Kim like body to people of all colors.
The Honest Company
| The Honest Company Fact Sheet | |
| Founder | Jessica Alba |
| Established | 2011 |
| Core Product | Baby & Home Essentials |
| Brand Focus | Safety, Transparency, Eco-Friendly |
Jessica Alba is a beloved actor whose brand, The Honest Company, has built its entire identity on meaningful transparency. The friendly visual language is very inviting, just like Jessica’s warm smile.
The logo, the packaging, and labels are minimally designed but hold a lot of value with straightforward claims that reflect the brand messaging of complete transparency.
Since the brand is centered on families, the color choice is safe and gives a family-centric feel, using light blues, whites, and other pastels. This shows just how crucial branding is to appeal to the right ICP.
Rare Beauty
| Rare Beauty Fact Sheet | |
| Founder | Selena Gomez |
| Established | 2020 |
| Core Product | Cosmetics |
| Brand Focus | Mental Health, Authenticity, Accessibility |
Selena Gomez, the Disney star, faced a lot of trauma simply because she struggled to accept herself. But with her business Rare Beauty, she was not only able to accept herself but she has also motivated several individuals to understand that beauty should not come with pressure.
This is what Rare Beauty preaches and embodies. The softness and thoughtfulness in their marketing make the products easier to use and a must-have. The same messaging is also in the logo, which, with its simple serif font, does not intimidate the audience but invites them in to explore their true beauty.
The brand color palette blends pinks, mauves, cream, and beige, making the brand feel feminine and empowering. This is a great way to connect with audiences who feel left out in a glamorous world.
Prime
| Prime Hydration Fact Sheet | |
| Founders | Logan Paul & KSI |
| Established | 2022 |
| Core Product | Hydration & Energy Drinks |
| Brand Focus | Energy, Performance, Rivalry/Partnership |
Who can sell energy in a can? Youtubers! Prime by Logan Paul and KSI made a groundbreaking entry in the beverage world. The logo is large, loud, and demands attention. The block-style lettering tells the complete brand story.
The vibrant color palette and the high-contrast pairings make these bottles stand out even more. Since the brand does not shy away from attention, it is built to show up in places more viewed, such as sports events and cultural meetups.
Feastables
| Feastables Fact Sheet | |
| Founder | MrBeast (Jimmy Donaldson) |
| Established | 2022 |
| Core Product | Snacks |
| Brand Focus | Gamification, Viral Marketing, Simple Ingredients |
Anyone with YouTube on their phone knows who Mr Beast is and what the feastables are all about. The brand is chocolate redefined. With a massive fan following, Mr. Beast used a youthful design and quirky approach to sell himself in a chocolate bar.
The branding feels fun, bold, and approachable, much like MrBeast himself. Bright primary colors dominate the packaging, paired with chunky, playful typography that instantly grabs attention with viral marketing. Everything about Featables speaks to youth culture.
Branding That Builds Billion Dollar Businesses
If these celebrity businesses prove one thing, it is that fame alone doesn’t build business empires; brainpower does. Use the right tools, your creativity, and a clear brand vision to craft visuals that speak success from the start.
